February 2015

Google Cloud for Marketing

How Cloud Computing Levels the Path to the Audience.

Google event

Disruption was the buzz-word of 2014. But before disruption might occur one needs to be brave. There’s no disruption without being audacious first. Acting audacious was a risky endeavour in the past. It required a substantial budget and that frightened people to be audacious. With cloud computing, the cost of failure has lowered drastically. Cloud computing powers audacious ideas. Cloud computing facilitates disruptive innovation. 

This seminar demonstrates the power of Google Cloud for marketing purposes. How does Google Cloud empower you to behave audacious and consequently disrupt existing businesses and industries?


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How Will Cloud Trends Impact The Enterprise In 2015

by Luc Van Haver

“Cloud services have matured to the point where they can absolutely deliver value for many use cases,” said Ed Anderson, research VP of cloud services at Gartner.

Here are five ways enterprises can tap into 2014’s top cloud trends to achieve a competitive edge in the year ahead.


Hybrid Clouds

I’ve explained hybrid clouds in human before. The more academic explanation would be the combination of two or more cloud services coming together to create a unified cloud experience. It can be a mix of private and public cloud services, but can also include combinations that are all public or all private. Experts are convinced that in the future not one particular cloud solution is going to meet a customer’s need nor give them the added value he is looking for. Enterprises therefor should adopt cloud services in a tactical way (within a strategic framework) to ensure they’re getting the right match. Most probably they will end up in with a hybrid scenario.

Cloud Operating Models

“As cloud services converge with social, mobile and information in what Garter calls the “Nexus of Forces,” companies will need to start incorporating cloud operating behaviors in a platform for digital business”, Anderson said.

“What happens if you are sourcing IT from this incredibly scalable, dynamic, adaptive environment? How can you do things differently from the way you did them before?” he asked. “Cloud is certainly a technology and we talk about it that way…but it’s really an operating model as well.”

In 2015, enterprises will need to start examining the synergies between their various cloud initiatives, Anderson said. “What are the next generation solutions that are going to come about as a result of all those things coming together?” he asked.

Personal Clouds

“Although cloud computing was driven by businesses, personal clouds reflect a growing influence of consumer-driven trends on corporate computing. Whether it’s having all their music available on all their devices, or a consistent backup of personal data, personal cloud services are starting to shape consumer expectations in terms of how they use information technology with a shift of focus from devices to services”, Anderson said.

People will start to question why they can’t have the same type of cloud-based access and services in their work environments as well. Companies looking to 2015 will need to start thinking about how to answer that question.

A Well-Defined Cloud Market

“While the start of 2014 was more like a free-for-all of cloud providers and services, look for a more well-defined cloud marketplace in 2015”, Anderson said. “There will be a handful of big, global, hyper-scale cloud providers,” he said. “And then there will be lots of smaller, regional, industry-focused custom providers to fill in all the white space around them.”

So what should enterprises expect in 2015?

“I would be thinking about the hybrid model and where I can use the big hyper-scale providers, because those are going to be the ones who are the cheapest and the most standardized,” Anderson said. “Then I would look at how to supplement that with some of these other providers to meet specific needs.”

Cloud Brokerages

“Organizations should expect to see a rise of cloud intermediation services in 2015,” Anderson said: “There’s a whole group of third parties who are stepping in and saying, ‘Now that cloud is pervasive, how do you pull everything together?’”

Those third-party providers—or cloud services brokers—will offer to manage and integrate organizations’ different hybrid services. Although the trend got well underway in 2014, Anderson expects it to become more prominent next year.

“Before choosing a provider”, he said, “enterprises will need to decide which responsibilities they’re going to delegate to third-parties”. “Organizations need to have a strategy that can incorporate the best of what’s happening in cloud along with things that they will continue to do on their own,” he said.

As enterprises plan for 2015, understanding the latest cloud trends can be critical to their successes in the year ahead.

“Now is the time,” Anderson said. “If you are evaluating technology upgrades, replacements or acquisitions, cloud has to be on your list of considerations.”

Based upon an article by Lisa Wirthman. Read the whole article here.

How Leading Cloud Services Providers Market Share Evolved in 2014

by Luc Van Haver

How did Amazon Web Services, Microsoft Azure, Google Cloud Platform and IBM Softlayer relate to each other in terms of marketshare in 2014?

Amazon Web Services (AWS) had 25 percent revenue growth from the third quarter to the fourth quarter, giving it a 30 percent global market share in the last quarter of 2014, according to a report from Synergy Research Group. AWS’s year-over-year revenue growth was 51 percent.

Amazon was able to grab that marketshare despite a strong third-quarter push from cloud rival Microsoft , which showed the highest year-over-year revenue growth — 96 percent — last quarter. Microsoft is in second place in the market with about 11 percent share.

With strong 81 percent year-over-year revenue growth, Google advanced but was unable to grab the third-place spot from IBM which has about 7 percent of the market, compared to Google’s 5 percent, noted Synergy Research.

“Many actual or perceived barriers to cloud adoption have now been removed and the worldwide market is on a strong growth trajectory,” said John Dinsdale, Synergy’s chief analyst and research director, in a statement. “The momentum that has been built up at AWS and Microsoft is particularly impressive. They have an ever-broadening portfolio of services and they are also benefitting from a slowdown in the super-aggressive price competition that was a feature of the first half of 2014.”

Synergy estimates that overall quarterly cloud infrastructure service revenues are nearing the $5 billion mark. Worldwide revenue for all of 2014, which grew 48 percent year over year, exceeded $16 billion.

based upon anarticle by Sharon Gaudin for Computerworld. Read the whole article here.